Selection creates strategic opportunity for Peavey’s presence to be enhanced in Canada
January 04, 2016, Meridian, MS — Peavey Electronics® announces it will utilize a new distributor for the Canadian market. B&J Music, a division of JAM, will be the new Canadian distributor for the Peavey, Composite Acoustics, Trace Elliot® and Budda lines. The agreement was confirmed recently after discussions amongst JAM President, Martin Szpiro, VP Jeff Carman, B&J VP David McAllister and Peavey C.O.O., Courtland Gray, GM of North American Sales, Fred Poole and Hartley Peavey, Peavey Electronics’ greatly respected founder.
“The decision to partner with B&J was given great consideration. After looking at other opportunities and initiatives, we realized that the JAM organization is best positioned to enhance Peavey and grow its presence in Canada,” said Gray.
“This giant U.S. amplification and instrument brand is a welcome addition to B&J’s existing catalogue of exclusive products and we believe that B&J aligns well with Peavey’s decision to transition to full distribution in Canada. To know we will be working with a company able to recognise and address the big changes and challenges in our industry fills me with great confidence. For musicians around the world Peavey is recognised as a truly iconic brand and I can’t wait for us to start playing our part in the continuation of Peavey’s success,” said Szpiro.
McAllister of B&J concurred, “Peavey is a key part of our growing portfolio of top-line professional brands, and we are looking forward to getting our dealers stocked up again. The Peavey line will further enhance our reputation as one of the foremost suppliers of quality sound and amplification in Canada.”